Do you want
some science
with that?
Our services include content strategy development, research and analysis, report writing, event design and moderation - delivered to the highest standards of accuracy and clarity by some of the worlds’s most experienced science communicators.
The Scientification partnership is
led by Michael Brooks and
Sumit Paul-Choudhury.
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Founder & Managing Partner
Michael Brooks, who holds a PhD in quantum physics, is a science author, journalist and broadcaster with more than two decades’ experience.
He is a consultant writer at New Scientist magazine. He is the author of numerous books, including The Quantum Astrologer’s Handbook; Hollywood Wants to Kill You; Science(ish); At The Edge of Uncertainty; The Secret Anarchy of Science; The Big Questions in Physics; Entanglement; 13 Things That Don't Make Sense and Quantum Computing and Communications. His books have been translated into more than a dozen languages.
His speaking experience includes a sell-out talk at the Hay Festival and appearances at the Edinburgh Festival; the Cheltenham Literature Festival; the Shanghai Literature Festival; the Sunday Times Festival of Education and lectures at New York University (to the Masters in Science Journalism students), the American Museum of Natural History, Cambridge University, Kansas State University and the Singapore Science Centre, as well as a number of science festivals. He has given invited TEDx talks, carried out science journalism training for the British Council and is a regular event speaker on the UK entertainment circuit.
Brooks has made several appearances on BBC2’s Newsnight and BBC Radio 4’s Today Programme; the Fox Business Network in the US; Canada’s TVO; Channel 4, More 4, BBC Radio 2, Radio 3 and Radio 5 Live.
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Founder & Managing Partner
Sumit trained as a physicist at Imperial College, but has worked for decades in financial and scientific journalism. A former editor-in-chief of New Scientist, he has consulted for a wide variety of organisations, ranging from tiny non-profits to multinational corporations.
During Sumit's tenure at the helm of New Scientist, the world’s most popular science weekly, the magazine successfully expanded into social media, video, books and events ranging from evening lectures to global expeditions. Sumit also served as editor-in-chief of Arc, an acclaimed digital publication dedicated to the future; and as founding creative director for New Scientist Live, the world’s most exciting festival of ideas and discovery.
Upon leaving New Scientist, Sumit undertook the Sloan Fellowship at London Business School and has pursued a portfolio career as a writer, editor, speaker, consultant and entrepreneur, working through his creative studio, Alternity. His first book, The Bright Side, an investigation of the philosophy and practice of optimism, will be published in twelve languages in January 2025.
Sumit is a Visiting Research Fellow in the Computing department at Goldsmiths and sits on the Editorial Board of the RSA, and the boards of the UK Antarctic Heritage Trust, and London's arebyte digital art gallery. He has served as a judge for many awards, including the Samuel Johnson Prize for Non-Fiction, the Wellcome Book Prize, the Royal Television Society Programme Awards and the Costa Book Awards.
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